“Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week.”
This famous quote from Lori Greiner of Shark Tank bothers me.
Because I think that it’s completely possible to be a successful entrepreneur without working 80 hours per week. That and it’s unsustainable to work 80 hour weeks long-term. Sure, in the beginning, if you are in a flow state and are effortlessly moving from one thing to the next in your business, that’s fine.
However, it’s a complete misconception that you have to do it all yourself or that unless you’re working a million hours a week (cause 80 hours totally feels like a million) then your business won’t succeed.
Rooted in teachings from wellness practitioners, I know that the key to your success is going to greatly depend on how much effort you put into avoiding burnout. Because true success isn’t going to happen by trying to see how many hours you can go without taking a break.
If you truly want your business to succeed, do yourself a favor and outsource services as soon as possible.
Yes, the sooner, the better.
Because if you’re burnt out from doing it all…well, then you won’t be having very much fun running your business, will you?
And I’m pretty sure you decided to do this because you prefer all the benefits that come along with being your own boss versus working for someone else.
Sure, outsourcing will cost money, but how much is your time and peace of mind really worth? Did you go into business to create more work for yourself or to better the lives of your clients?
Here are 5 services that you should consider outsourcing to help you have a better work-life balance.
1. Bookkeeping & Accounting
Okay, I’m starting here so that I can get the boring stuff out of the way. While you’re in business to make money, it can be a headache to keep track of everything so that you can accurately (and ethically) file your taxes.
You can keep track of your income and expenses one of several ways:
- Wait until the end of the year and dig through your statements for expenses, receipts, etc. (not recommended, btw)
- Write down your expenses and income as you go in an Excel spreadsheet or the old fashioned way – using a ledger
- Pay a small fee to track your expenses and invoice clients as you go using an app like Quickbooks
- Hire a bookkeeper or accountant to handle the expenses going in and out
It really depends on the type of business you run and how large your business is.
As someone who majored in finance and has a certificate in financial planning, I’m totally cool with tracking my business expenses as I go. Last year, I payed about $7 monthly to use the Quickbook app and I loved it.
This year, because my business changed, I purchased a business planner from Restored 316 and included is a section that helps me track my business expenses by month. It serves as my ledger. This way, as soon as I encounter an expense, I can just write it down quickly.
As my business grows, this method might not work anymore for me, but for now, it will do.
And for 2017, for the first time ever, I outsourced filing my yearly taxes. I knew that my mind was going to be too focused on working my business to take on the mental stress of gathering everything on my own, so I payed a professional to do it (even though I knew more than the professional).
The price I paid was totally worth all the hours that I would have spent working on it myself.
My recommendation here is that unless you went to school for taxes, don’t try and handle this part of your business on your own. Get help with tracking your expenses by using an app or by paying someone to do your bookkeeping. And, hire a professional to file your yearly taxes.
2. Pay for website services
My business is purely online and I’ve been creating websites on my own for years, so this isn’t a service that I’m paying for. However, because I know how long it takes to get a website up and running, I highly recommend that when you set out to create a website for your business, that you pay a few hundred bucks to have someone else set it up for you.
I love my Restored 316 theme because, for the price I paid for it, I get so much support setting it up.
But what I also love about Restored 316 is that they offer a very affordable option for helping you set your website up to look just like their theme demos.
Paying for their service will save you hours! Trust me!
So, if you have delayed creating a website for your business because you don’t want to do it yourself or you’re afraid of the high cost to hire someone, you no longer have an excuse to delay it anymore. It’s very affordable (you’ll probably spend about $500 total, including hosting, domain, Genesis framework, theme template, and Restored 316’s set up service). When you compare that to $3,000 to hire a web designer, it’s a no-brainer.
3. Hire help around the house
If you’ve ever worked a standard 9 to 5, then you know that most days you come home and want to relax. You save the most time consuming chores (like laundry) for the weekend.
However, now that you run your own business, you might not find that method to work for you any more.
It really just depends.
If you find that you would rather spend your free time with your family and friends instead of doing chores, just go ahead and hire some help! Many professionals pay a maid service to take care of general cleaning tasks so that they never have to figure out when they are going to do things like clean the shower.
If you aren’t sure that it is something that you could benefit from, try it for a few weeks and see how you feel. Sometimes you don’t realize how much stress a task is causing you until you no longer have to do it.
If you have kids, you might also consider hiring a nanny that will also take care of some domestic chores.
And, look – there really is no shame in paying someone else to clean your house for you. You pay mechanics to change your car’s oil or the lawn guy to cut your grass – both are tasks that you could technically do yourself.
If you can outsource those things without questioning the benefits, why not consider having someone clean your house?
4. Set up automations for repeat tasks
This type of outsourcing is a little different than the rest, but it is still something that will save you time.
Think about the things that you are doing on repeat, every week or each month. What can you put on autopilot, so to speak?
Can you set up your bills to automatically come out so that you don’t have to take the time to manually press Pay?
Or if you order the same thing every few weeks, rather than manually placing that order, why not set it up to be placed automatically? Retailers like Amazon and Target make it easy for you to order things on subscription based services.
You can also do the same for your business expenses. Massage therapists can order lotions and oils to arrive like clockwork.
How about sending emails? Do you send the same email to all your new clients? Sign up for an email service like MailChimp and let them automate it for you. All you have to do is create the email one time and every time you add an email address to your new client mailing list, MailChimp will send that email to your client. This saves you the step of manually sending the email.
5. Stock photos to use on your online and offline marketing materials
Stop wasting time searching numerous websites for images to use for your wellness business materials!
I found a great photographer who specializes in creating stock photography just for wellness professionals.
Check out Briena’s library of high-quality photos at Wellness Stock Shop and choose a plan that works for your business needs. You can pay a yearly fee to have complete access to everything or you can pay for a plan for just her Instagram sized photos to use on your social media accounts. Or if you just need a handful of photos, you can shop a la carte. The best part about being a member to her stock library is that she doesn’t require you to give her credit, and you can modify the photos as you need, such as adding words or filters to fit it in with your brand.
It might seem odd to use stock photos for your wellness business, but trust me, it isn’t. Most businesses have to hire a photographer to help with their marketing materials or they have to pay for the rights to use stock photo images anyway. The library at WSS is huge (over 2,000 photos) and she’s always adding new stuff every month.
Having one place that you can trust to create beautiful images for your wellness practice is going to save you tons of time searching for the right images to use for your business marketing. Plus, she often takes requests so that she can best serve her member’s needs. Win, win!
What types of tasks do you outsource?
Share your thoughts with other wellness practitioners in the comments below!