When I dove back into the online world after my first trimester blues, I was serious about making this work.
I wanted to hear from experts who have already grown their audiences into the tens of thousands of followers and readers. I signed up for all their email lists.
I knew that I could replicate their success and I wanted to shortcut the learning curve.
I buried myself in learning marketing strategies, like how to curate a beautiful Instagram feed. I wanted to know how often to post on Facebook and if using Pinterest was worth it.
But I let all that noise bury my voice and creativity. I would sit there staring at a blank screen and I wouldn’t know what to write. Frustrated, I’d just find something else to learn about to feel like I wasn’t wasting any time.
Slowly, the emails from experts started to gloss over, blur together as I’d scroll through my ever growing inbox. I couldn’t keep up.
And then I remembered the advice that said, “At some point, you have to stop learning and start doing.”
And I remembered how I once heard Katie Lee say that when she’s creating content for her business, she doesn’t consume any. She didn’t want their voice to distract her.
So I stepped back. I stopped looking to the experts for their tips and tricks.
Then, I read a book from money mindset coach Denise Duffield-Thomas called “Lucky Bitch” and she said that it didn’t matter how I run my business – what matters most is my mindset around it.
I then realized that I was operating my blogs through the mindset that I don’t know what I’m doing and that I should trust what other people tell me to do.
And that’s not the real me. The real Lauren turns inward for guidance, not outward.
So I cut it out.
And slowing creativity came back to me. The words were no longer difficult to find. It was as though I was suddenly able to let the words flow through me instead of me birthing them myself.
In Elizabeth Gilbert’s book, “Big Magic” she talks about this phenomenon that happens to our creativity when we force it to provide for us. That pressure that we put on our creativity to pay the bills, garner attention, or the like.
In my case, I wanted my blog posts to help others, but in order for that to happen, I needed them to be read by an audience. And so I was doing everything I could to attract an audience, but as I learned, focusing on that stifled my creativity.
My mindset was all off.
As a creative, I must create in order to stay sane. I have known this for quite some time. But if I unintentionally suffocate my creativity by having the mindset that it must get attention or make me money, then I’ll equally go insane.
So I let the intentions go. (I had to let go of anything that felt heavy in my life because I was getting anxiety in my third trimester and wanted to give my baby the best chance at being born healthy.)
I let loose my requirements around writing my blogs, specifically all the advice that told me how often I needed to write, and a crazy thing happened – I suddenly was overflowing with things to write about!
Letting go of all the external noise helped me to get my creative juices flowing again. Perhaps it could work for you as well.