There are sooo many things that go into creating a website for your wellness business and if you don’t know what you’re doing when you create it, it’s very easy to make mistakes.
The big deal?
These mistakes could be costing you money. Lots of money.
You could end up shutting your business down shortly after it opens. It’s that serious.
And since you’re in business to (*cough*) make money, it’s best to know about these costly mistakes before they are left unchecked for too long.
Here are 5 costly website mistakes that you could be making right now (and don’t even realize it).
1 – You create a website and then never do anything with it.
I see this all. the. time.
You start a business and so, with good intentions, you set up a website. It’s your digital business card.
But then you don’t do anything except pay your monthly fee for it.
Months go by and you don’t get any traffic to your website.
So you decide that having a website is a waste of money and you delete it.
So, now what?
Well, hopefully, you haven’t already deleted your website, because then that means you’ll have to start all over.
But that’s okay. Because in 2018 all businesses, including those in the health and wellness industry are expected to have a website. But not one that just sits there collecting dust.
Your website has to work for you. It has to align with your wellness business goals in order for it to be worthwhile. It isn’t supposed to be set up one time and just left in the weeds of the internet – where there are over 600 million websites, btw.
That’s a large sea of websites for yours to get buried under. Don’t let that happen to you. Your website could do so much more.
2 – You aren’t pointing your social media channels back to your website.
First, if you aren’t on social media in 2018 for your wellness business, o. m. g.
Using social media marketing for your wellness business (especially Instagram) is probably the best thing you can do. Like seriously.
However, if you aren’t turning your followers and fans into paying clients, what’s the freakin’ point?
Yes, you want to make a difference in the world (and the lives of your fans) by providing engaging content on social media.
Yes, you want to build relationships with them by sharing stories about yourself so that you can build trust with them.
But if you aren’t pointing your social media fans back to your website, where they can book appointments with you or sign up for your e-course, or whatever then you’re wasting. your. time.
Not to mention the fact that a social media platform could *poof* disappear one night or you could be banned from using their services or they could alter their algorithms – all things that could jeopardize your ability to continue to connect to your raving fans.
Imagine how they would feel if you suddenly dropped off social media like that?
And if you didn’t have a website where they could quickly find you, you’d be screwed.
3 – The quality of your website is poor (blurry photos, outdated appearance, typos + grammatical errors)
My gosh, woman. Please, please, please proofread your stuff!
Even I make mistakes sometimes after proofreading, but please do the best you can to make sure that your material is polished.
If I stumble across too many errors in too short a time, I’m outta there.
So, unless you want your website visitors to jump ship too, make sure that you aren’t losing them on account of typos, low-quality photos, and *gasp* an outdated website layout/appearance. (Seriously, I literally plant my face into my palm every time I stumble across a website clearly designed in the early 2000s.)
Add that to the availability of stock photos on sites like Wellness Stock Shop and beautiful WordPress themes like Restored 316 Designs and there is absolutely no reason why your website shouldn’t be stunning.
4 – Your website lacks a clear call to action
I hear you: “What’s a call to action?”
According to Kristen McCormick, the Content Marketing Manager at Thrive Hive,
“A call to action is a prompt—either in the form of a phrase or a button— to encourage your target audience to engage with your business. The “call” could mean a button, a phone number, a link, or an image. The “action” could mean anything from purchasing a product, to downloading an eBook, to signing up for an event. Calls to action are used on business websites, advertisements, emails, landing pages, and more.”
Often times, the contact information for a business is buried and doesn’t exactly call out to a visitor to act.
So, keeping this idea that you must guide your visitors on what you want them to do, make sure that your website points them in the right direction.
For many, especially in the early stages of building a business, your call to action could simply be for visitors to join your email list. Of course, for them to willingly give up their precious email address, they have to feel like they are getting something in return (i.e. discounts, informative newsletters, free downloads). So, keep that in mind when you are creating incentives for subscriber call to actions.
5 – You forget to submit your website to online business directories (i.e. Google, Bing)
Okay, let me be frank for a minute. How are customers going to find you if Google can’t even find you?
I Google everything.
Well, almost everything.
It’s how I find services I need. It’s how I research stuff like “meditations for clearing the solar plexus” or “yoga poses for releasing hips.”
Like I need Google to help me navigate the mountains of information out there.
And if you have a fantastic website with information that I need, but you don’t even let Google know about it, I miss out.
I miss out on you sharing your favorite cleansing recipes. Or on how you use healing stones during meditation.
There are people out there waiting for what you have to teach them and if they can’t find you because Google doesn’t know you exist, that’s sad.
Where do you go from here?
You have two options: you could go at this alone or you could seek help.
If you want my help, I’m here for you.
These mistakes are fairly simple to correct and there are plugins and tools that can help you create a website that visitors will want to come back to (and ultimately buy from you).
I set up all my clients up for success. And I offer support long after I hand over the website keys to you.
Uh, because it’s the right thing to do!
Listen, I want your business to succeed just as much as I want my own. And when you request my services, I feel like I’m handing you a baby I created. Of course, I want to make sure that you have all the information possible to keep that baby alive! (Excuse the baby metaphors, I’m pregnant.)